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What are the objectives of a case study?

Table of Contents

1 What are the objectives of a case study?
2 How do you write an objective for a case study?
3 What are the key facts of the case study?
4 What is a career objective example?
5 What are the steps to solve a case study?
6 What are the learning objectives of case 2?
7 How is interprofessional collaboration used in case studies?
8 What are case 1 and case 2 of COPD?

The general purpose of a case study is to: → describe an individual situation (case), e.g. a person, business, organisation, or institution, in detail; → identify the key issues of the case (your assignment question should tell you what to focus on); → analyse the case using relevant theoretical concepts from your unit …

How do you write an objective for a case study?

Writing your research objectives clearly helps to:

Define the focus of your study.
Clearly identify variables to be measured.
Indicate the various steps to be involved.
Establish the limits of the study.
Avoid collection of any data that is not strictly necessary.

What are the parts of case study?

There are usually eight sections in a case study:

Synopsis/Executive Summary. Outline the purpose of the case study.
Findings. Identify the problems found in the case by:
Discussion. Summarise the major problem/s.
Conclusion.
Recommendations.
Implementation.
References.
Appendices (if any)

What are the key facts of the case study?

Key facts are those facts in the case that are critical to the outcome of the case. All lawsuits arise as a result of disputes involving facts. Our legal system revolves around resolving disputes through the application of rules of law to the facts of a case.

What is a career objective example?

General career objective examples To secure a challenging position in a reputable organization to expand my learnings, knowledge, and skills. Secure a responsible career opportunity to fully utilize my training and skills, while making a significant contribution to the success of the company.

What are the 4 most important parts of case study?

The 4 Essential Elements of a Great Case Study

Showcase the Problems You Answered. The customer has come to you with a problem or need for you to solve and you knocked it out of the water!
Tell The Story of Your Customers’ Experience.

What are the steps to solve a case study?

Steps for solving a case study in Nutshell

Identify the possible alternatives to attaining the objective.
Evaluate the cause and effect of each alternative i.e. think about the outcome of each action /alternative.
Work in the classroom.
The Syndicate approach.
Report writing.
The problem (to understand properly)

What are the learning objectives of case 2?

How are case studies used in health case studies?

How is interprofessional collaboration used in case studies?

What are case 1 and case 2 of copd.

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21 Research Objectives Examples (Copy and Paste)

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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research aim and research objectives, explained below

Research objectives refer to the definitive statements made by researchers at the beginning of a research project detailing exactly what a research project aims to achieve.

These objectives are explicit goals clearly and concisely projected by the researcher to present a clear intention or course of action for his or her qualitative or quantitative study.

Research objectives are typically nested under one overarching research aim. The objectives are the steps you’ll need to take in order to achieve the aim (see the examples below, for example, which demonstrate an aim followed by 3 objectives, which is what I recommend to my research students).

Research Objectives vs Research Aims

Research aim and research objectives are fundamental constituents of any study, fitting together like two pieces of the same puzzle.

The ‘research aim’ describes the overarching goal or purpose of the study (Kumar, 2019). This is usually a broad, high-level purpose statement, summing up the central question that the research intends to answer.

Example of an Overarching Research Aim:

“The aim of this study is to explore the impact of climate change on crop productivity.”

Comparatively, ‘research objectives’ are concrete goals that underpin the research aim, providing stepwise actions to achieve the aim.

Objectives break the primary aim into manageable, focused pieces, and are usually characterized as being more specific, measurable, achievable, relevant, and time-bound (SMART).

Examples of Specific Research Objectives:

1. “To examine the effects of rising temperatures on the yield of rice crops during the upcoming growth season.” 2. “To assess changes in rainfall patterns in major agricultural regions over the first decade of the twenty-first century (2000-2010).” 3. “To analyze the impact of changing weather patterns on crop diseases within the same timeframe.”

The distinction between these two terms, though subtle, is significant for successfully conducting a study. The research aim provides the study with direction, while the research objectives set the path to achieving this aim, thereby ensuring the study’s efficiency and effectiveness.

How to Write Research Objectives

I usually recommend to my students that they use the SMART framework to create their research objectives.

SMART is an acronym standing for Specific, Measurable, Achievable, Relevant, and Time-bound. It provides a clear method of defining solid research objectives and helps students know where to start in writing their objectives (Locke & Latham, 2013).

Each element of this acronym adds a distinct dimension to the framework, aiding in the creation of comprehensive, well-delineated objectives.

Here is each step:

Specific : We need to avoid ambiguity in our objectives. They need to be clear and precise (Doran, 1981). For instance, rather than stating the objective as “to study the effects of social media,” a more focused detail would be “to examine the effects of social media use (Facebook, Instagram, and Twitter) on the academic performance of college students.”
Measurable: The measurable attribute provides a clear criterion to determine if the objective has been met (Locke & Latham, 2013). A quantifiable element, such as a percentage or a number, adds a measurable quality. For example, “to increase response rate to the annual customer survey by 10%,” makes it easier to ascertain achievement.
Achievable: The achievable aspect encourages researchers to craft realistic objectives, resembling a self-check mechanism to ensure the objectives align with the scope and resources at disposal (Doran, 1981). For example, “to interview 25 participants selected randomly from a population of 100” is an attainable objective as long as the researcher has access to these participants.
Relevance : Relevance, the fourth element, compels the researcher to tailor the objectives in alignment with overarching goals of the study (Locke & Latham, 2013). This is extremely important – each objective must help you meet your overall one-sentence ‘aim’ in your study.
Time-Bound: Lastly, the time-bound element fosters a sense of urgency and prioritization, preventing procrastination and enhancing productivity (Doran, 1981). “To analyze the effect of laptop use in lectures on student engagement over the course of two semesters this year” expresses a clear deadline, thus serving as a motivator for timely completion.

You’re not expected to fit every single element of the SMART framework in one objective, but across your objectives, try to touch on each of the five components.

Research Objectives Examples

1. Field: Psychology

Aim: To explore the impact of sleep deprivation on cognitive performance in college students.

Objective 1: To compare cognitive test scores of students with less than six hours of sleep and those with 8 or more hours of sleep.
Objective 2: To investigate the relationship between class grades and reported sleep duration.
Objective 3: To survey student perceptions and experiences on how sleep deprivation affects their cognitive capabilities.

2. Field: Environmental Science

Aim: To understand the effects of urban green spaces on human well-being in a metropolitan city.

Objective 1: To assess the physical and mental health benefits of regular exposure to urban green spaces.
Objective 2: To evaluate the social impacts of urban green spaces on community interactions.
Objective 3: To examine patterns of use for different types of urban green spaces.

3. Field: Technology

Aim: To investigate the influence of using social media on productivity in the workplace.

Objective 1: To measure the amount of time spent on social media during work hours.
Objective 2: To evaluate the perceived impact of social media use on task completion and work efficiency.
Objective 3: To explore whether company policies on social media usage correlate with different patterns of productivity.

4. Field: Education

Aim: To examine the effectiveness of online vs traditional face-to-face learning on student engagement and achievement.

Objective 1: To compare student grades between the groups exposed to online and traditional face-to-face learning.
Objective 2: To assess student engagement levels in both learning environments.
Objective 3: To collate student perceptions and preferences regarding both learning methods.

5. Field: Health

Aim: To determine the impact of a Mediterranean diet on cardiac health among adults over 50.

Objective 1: To assess changes in cardiovascular health metrics after following a Mediterranean diet for six months.
Objective 2: To compare these health metrics with a similar group who follow their regular diet.
Objective 3: To document participants’ experiences and adherence to the Mediterranean diet.

6. Field: Environmental Science

Aim: To analyze the impact of urban farming on community sustainability.

Objective 1: To document the types and quantity of food produced through urban farming initiatives.
Objective 2: To assess the effect of urban farming on local communities’ access to fresh produce.
Objective 3: To examine the social dynamics and cooperative relationships in the creating and maintaining of urban farms.

7. Field: Sociology

Aim: To investigate the influence of home offices on work-life balance during remote work.

Objective 1: To survey remote workers on their perceptions of work-life balance since setting up home offices.
Objective 2: To conduct an observational study of daily work routines and family interactions in a home office setting.
Objective 3: To assess the correlation, if any, between physical boundaries of workspaces and mental boundaries for work in the home setting.

8. Field: Economics

Aim: To evaluate the effects of minimum wage increases on small businesses.

Objective 1: To analyze cost structures, pricing changes, and profitability of small businesses before and after minimum wage increases.
Objective 2: To survey small business owners on the strategies they employ to navigate minimum wage increases.
Objective 3: To examine employment trends in small businesses in response to wage increase legislation.

9. Field: Education

Aim: To explore the role of extracurricular activities in promoting soft skills among high school students.

Objective 1: To assess the variety of soft skills developed through different types of extracurricular activities.
Objective 2: To compare self-reported soft skills between students who participate in extracurricular activities and those who do not.
Objective 3: To investigate the teachers’ perspectives on the contribution of extracurricular activities to students’ skill development.

10. Field: Technology

Aim: To assess the impact of virtual reality (VR) technology on the tourism industry.

Objective 1: To document the types and popularity of VR experiences available in the tourism market.
Objective 2: To survey tourists on their interest levels and satisfaction rates with VR tourism experiences.
Objective 3: To determine whether VR tourism experiences correlate with increased interest in real-life travel to the simulated destinations.

11. Field: Biochemistry

Aim: To examine the role of antioxidants in preventing cellular damage.

Objective 1: To identify the types and quantities of antioxidants in common fruits and vegetables.
Objective 2: To determine the effects of various antioxidants on free radical neutralization in controlled lab tests.
Objective 3: To investigate potential beneficial impacts of antioxidant-rich diets on long-term cellular health.

12. Field: Linguistics

Aim: To determine the influence of early exposure to multiple languages on cognitive development in children.

Objective 1: To assess cognitive development milestones in monolingual and multilingual children.
Objective 2: To document the number and intensity of language exposures for each group in the study.
Objective 3: To investigate the specific cognitive advantages, if any, enjoyed by multilingual children.

13. Field: Art History

Aim: To explore the impact of the Renaissance period on modern-day art trends.

Objective 1: To identify key characteristics and styles of Renaissance art.
Objective 2: To analyze modern art pieces for the influence of the Renaissance style.
Objective 3: To survey modern-day artists for their inspirations and the influence of historical art movements on their work.

14. Field: Cybersecurity

Aim: To assess the effectiveness of two-factor authentication (2FA) in preventing unauthorized system access.

Objective 1: To measure the frequency of unauthorized access attempts before and after the introduction of 2FA.
Objective 2: To survey users about their experiences and challenges with 2FA implementation.
Objective 3: To evaluate the efficacy of different types of 2FA (SMS-based, authenticator apps, biometrics, etc.).

15. Field: Cultural Studies

Aim: To analyze the role of music in cultural identity formation among ethnic minorities.

Objective 1: To document the types and frequency of traditional music practices within selected ethnic minority communities.
Objective 2: To survey community members on the role of music in their personal and communal identity.
Objective 3: To explore the resilience and transmission of traditional music practices in contemporary society.

16. Field: Astronomy

Aim: To explore the impact of solar activity on satellite communication.

Objective 1: To categorize different types of solar activities and their frequencies of occurrence.
Objective 2: To ascertain how variations in solar activity may influence satellite communication.
Objective 3: To investigate preventative and damage-control measures currently in place during periods of high solar activity.

17. Field: Literature

Aim: To examine narrative techniques in contemporary graphic novels.

Objective 1: To identify a range of narrative techniques employed in this genre.
Objective 2: To analyze the ways in which these narrative techniques engage readers and affect story interpretation.
Objective 3: To compare narrative techniques in graphic novels to those found in traditional printed novels.

18. Field: Renewable Energy

Aim: To investigate the feasibility of solar energy as a primary renewable resource within urban areas.

Objective 1: To quantify the average sunlight hours across urban areas in different climatic zones.
Objective 2: To calculate the potential solar energy that could be harnessed within these areas.
Objective 3: To identify barriers or challenges to widespread solar energy implementation in urban settings and potential solutions.

19. Field: Sports Science

Aim: To evaluate the role of pre-game rituals in athlete performance.

Objective 1: To identify the variety and frequency of pre-game rituals among professional athletes in several sports.
Objective 2: To measure the impact of pre-game rituals on individual athletes’ performance metrics.
Objective 3: To examine the psychological mechanisms that might explain the effects (if any) of pre-game ritual on performance.

20. Field: Ecology

Aim: To investigate the effects of urban noise pollution on bird populations.

Objective 1: To record and quantify urban noise levels in various bird habitats.
Objective 2: To measure bird population densities in relation to noise levels.
Objective 3: To determine any changes in bird behavior or vocalization linked to noise levels.

21. Field: Food Science

Aim: To examine the influence of cooking methods on the nutritional value of vegetables.

Objective 1: To identify the nutrient content of various vegetables both raw and after different cooking processes.
Objective 2: To compare the effect of various cooking methods on the nutrient retention of these vegetables.
Objective 3: To propose cooking strategies that optimize nutrient retention.

The Importance of Research Objectives

The importance of research objectives cannot be overstated. In essence, these guideposts articulate what the researcher aims to discover, understand, or examine (Kothari, 2014).

When drafting research objectives, it’s essential to make them simple and comprehensible, specific to the point of being quantifiable where possible, achievable in a practical sense, relevant to the chosen research question, and time-constrained to ensure efficient progress (Kumar, 2019).

Remember that a good research objective is integral to the success of your project, offering a clear path forward for setting out a research design , and serving as the bedrock of your study plan. Each objective must distinctly address a different dimension of your research question or problem (Kothari, 2014). Always bear in mind that the ultimate purpose of your research objectives is to succinctly encapsulate your aims in the clearest way possible, facilitating a coherent, comprehensive and rational approach to your planned study, and furnishing a scientific roadmap for your journey into the depths of knowledge and research (Kumar, 2019).

Kothari, C.R (2014). Research Methodology: Methods and Techniques . New Delhi: New Age International.

Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for Beginners .New York: SAGE Publications.

Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management review, 70 (11), 35-36.

Locke, E. A., & Latham, G. P. (2013). New Developments in Goal Setting and Task Performance . New York: Routledge.

Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ Free Social Skills Worksheets
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14 Case Study Examples | Plus Tips & Templates

When you’re looking to buy a new product on Amazon, how do you decide which of the three thousand options to purchase? If you’re anything like me, you head straight to the customer reviews for an honest, unbiased evaluation.

Case studies are basically the 5-star Amazon reviews of your product or service. They help you showcase the great experience that real customers had and help convince prospects to take the leap.

In this article we’re discussing what all great case studies have in common and looking at a variety of case study examples to see what you can learn from each one.

What All Great Case Studies Include

The famous opening line from Leo Tolstoy’s Anna Karenina says :

“All happy families are alike; each unhappy family is unhappy in its own way.”

We’d argue the same principle holds true for case studies.

All great case studies have a few characteristics in common.

The customer is the hero of the story

And as such, they’re the focus of the case study. Following this principle helps readers see themselves in a similar situation and prevents you from accidentally portraying the customer as helpless or incompetent. They’re simply an individual or organization with a problem in need of solving.

They tell a complete story .

From challenge to long-term results, the story flows logically, making it easy for readers to follow and remain engaged.

They’re visually appealing .

Infographics, charts, professional photos, and block quotes help break up the text and make key points memorable. A clean design enhances readability so readers are more likely to make it all the way through your case study.

They end with a CTA .

At its core, a case study is a marketing tool. It should include a call-to-action that encourages readers to take the next step so they can experience similar results as the subject of the case study.

14 Case Study Examples

We’ve rounded up 14 case study examples that drive home the point and help build a case for a product or service. We’ll look at what each one does well and where there is room for improvement, giving you the insight you need to create your own compelling case study.

Government case studies

Case study 1: the £10 billion it disaster at the nhs.

Henrico Dolfing is a project manager who partners with executives and corporations to provide guidance in tech-related industries. His case study differs from many others on the list simply because Dolfing isn’t technically the customer or the service provider; he’s a subjective third party looking at what went well and what could have been improved.

The case study looks at the almost decade-long history of the National Program for IT within the NHS. Just from the title, you get a clear idea of where the article is heading.

Headings and subheadings effectively break the case study into smaller sections, but Dolfing opts not to include any graphics. A lengthy timeline in the first half of the case study offers the perfect opportunity for an infographic .

Compare a section of the original timeline to what an AI-generated timeline from Piktochart could look like—

Want to create a similar timeline for your case study? Piktochart AI creates quality infographics from any prompt– no design expertise needed.

Once he’s established his authority as an expert in this field, Dolfing sprinkles the same CTA throughout the case study, encouraging readers to engage with his lead magnet.

By the way– the lead magnet isn’t anything fancy, just a Google Form that asks for an email address and then guides readers through the 27-question assessment.

Takeaway : There’s nothing wrong with using a simple and straightforward format to connect with an audience just looking for the facts, but visuals may make it easier for them to distill the information.

Case study 2: How the Scottish Police Got £25 Million Back but Lost 3 Years on I6

At over 4,000 words, this lengthy case study from Dolfing looks at another project failure within the government.

This go around, the same timeline format is included to outline the events of the entire project. But a colorful timeline graphic comes before, showcasing the events using a month-by-month breakdown.

Quotes included in a later review of the program are included within the introduction, expanding upon the background context and demonstrating the lengths Dolfing went to in order to research this event.

The final sections, titled How Scottish Police Could Have Done Things Differently and Closing Thoughts , allow Dolfing to discuss his own insight into potential changes that could have led to a better outcome and again encourage readers to engage with his lead magnet.

Takeaway : Use third-party case studies to demonstrate your expertise in your industry or to learn from the failures of others.

Short case studies

Short case studies are perfect for clients who have a short attention span or limited time they can devote to reading a lengthy case study.

Case study 3: Intuit continues powering prosperity around the world with the help of Twilio Verify

Powerful metrics set the stage as readers begin this case study, before jumping into a basic description of the client and the solution they utilized.

The content is broken into a quick intro + three digestible sections. However, the majority of the case study focuses on the challenges that Intuit faced, only describing the solution and outcome in the final section.

Several metrics describe the results that the customer experienced, using a combination of numerals, percentages, and time-based data to paint a rounded picture of the outcome.

The results described clearly highlight how the solution was a stark contrast to the challenges that Intuit had previously experienced, when:

From taking 2-9 months per country to 3 months for over 200 countries, Twilio becomes an obvious choice for any companies experiencing a similar hurdle.

This case study is notably light on visuals, counting on the short content being enough to keep readers’ attention. It includes a couple quotes from Intuit’s principal product manager, which describe the company’s challenges but don’t comment about the solution’s effectiveness.

Takeaway: Include a mixture of metrics to emphasize the power of your solution and show readers what they can expect in working with you.

Case study 4: Automation keeps Spotify’s ad business growing year over year.

Crystal clear section headings and a mixture of graphics make this case study especially compelling and engaging.

Graphics include—

an intro video
an icon list of Salesforce products referenced in the case study
a callout quote from
an infographics of results

A lot of case studies will use headings that vaguely reference the product or client. Salesforce helps readers know exactly what they’re reading about by using headings like—

What you need to know
Why it matters
What the difference looks like

The case study doesn’t follow the distinct “Challenge, Solution, Results” framework. Instead, it utilizes a problem/solution pattern that describes different ways Salesforce helped resolve hurdles the Spotify team was facing.

A variety of data points are included throughout the content and speak to improvements in several areas such as a 40% increase in sales team productivity, a 53% increase in click-through-rates, and a fivefold increase in marketing campaigns each year. No matter what challenges that readers are facing, they’re likely to feel like Salesforce is an ideal solution.

Takeaway: It’s okay to lean into simple– it makes your content skimmable and easier for readers to find what they’re looking for.

Want to quickly create your own short case study? Piktochart’s AI case study generator can make one for you in seconds. Just share your prompt and pick a template to customize within seconds.

Marketing-based case studies

Case study 5: creating the impossible ad with ai: tombras.

This case study is part of a series from the Google Editorial Team, sharing how marketing agencies use Google’s AI tool, Gemini, to undertake an impossible ad campaign.

The article begins with a snapshot of what the marketing campaign looked like, displaying just a few of the thousands of AI-generated copy lines. We love the examples, but reading the quips requires some squinting and zooming, taking away from the impact they could have had.

Fortunately, readers can catch more of the copy examples in a short video that breaks apart the wall of text and showcases the effectiveness of the AI tool.

Talk about AI can be overwhelming and even scary for some people. This case study devotes several paragraphs to explaining the implementation of Google’s AI tool so that potential users understand how they can utilize Gemini in their own business as well.

The results section is clearly identified and easy for readers to find– and it speaks to a strong outcome– but none of the data is highlighted or emphasized. If readers want to know what happened, they’re going to have to dig down into the text.

Takeaway: Include videos to appeal to a wider audience and make it easier to repurpose your case study.

Case study 6: How Dropbox increased blog traffic by 30%

Right from the title, this case study emphasizes results that the customer experienced. (BTW– did you notice how the title makes the customer the hero of the story?) Two key metrics are also introduced before any text, but act as some of the only graphics in the whole article.

Callout quotes help break up long blocks of text, and both callout quotes highlight the power of the solution that Airtable offered. Additional quotes within the text create a narrative that walks readers through the challenge, solution, and results.

However, without any section titles, the case study isn’t very skimmable, and it can be a little challenging to identify relevant themes that readers might connect with.

Takeaway: Long blocks of text may cause readers to disengage. You need graphics and headings to help guide their eyes through your content.

Case study 7: How a marketing agency increased client conversions 35% with Zapier Canvas

Here’s another case study that emphasizes results right from the start.

Every section of the article is labeled in a straightforward manner that makes it easy to follow.

Each section also includes quotes from the customer, creating a flow from one part to the next and tying all of the content together.

Since the case study is discussing the AI-powered diagramming tool that the client used, it includes a snapshot of the diagramming tool in use. This helps readers visualize an otherwise abstract concept and understand how the tool could be used for their own business.

If you’re interested in including similar visuals in your case study, check out our flowchart templates for dozens of premade templates that can be personalized to meet your needs in minutes.

Only one data point is included– the 35% increase in conversions, but additional results are also mentioned, including faster onboarding for new employees.

Takeaway: Include snapshots of your solution to help potential customers imagine what implementation would look like for them.

Case study 8: How Shapeways Increased Their Click‑Through Rates by 525%

Compelling graphics grab your attention and walk you through this entire case study.

Readers are immediately introduced to the case study subjects with a photo beneath the title (although a caption that includes names and titles could make this visual really shine).

A bulleted introduction gives you all of the necessary background for the customer.

Brand logos, a callout quote, and the colored section block break apart the text.

Finally, the results section begins with this unmissable testament to the role that Mailchimp played in the subject’s growth.

Takeaway : A mixture of graphics combined with ample white space makes your case study easy on the eyes. Visuals that pop are the perfect opportunity to highlight key results and all the praise your customer has to offer.

Education-based case studies

Case study 9: collaboration with dropbox empowers the university of florida’s land grants.

Everything about this case study speaks to maximum efficiency.

An introductory section provides basic information about the subject, and headings labeled Challenge and Solution clearly identify all of the pertinent information.

A comprehensive challenge section pinpoints the exact problems that UF was facing. This makes it easy for readers to relate and imagine how Dropbox could solve similar issues at their own school or university.

We love the callout quote combined with a photo of the subject and university logo for maximum authority and impact—

In the absence of measurable data, the case study gives specific examples of how Dropbox has benefitted the University of Florida.

Dropbox closes the page with a CTA designed to appeal to other educational institutes.

Takeaway : Don’t skimp on explaining the problems your subject was facing. Paint a detailed picture so you can show exactly how your offering resolved these issues.

Non-profit case studies

Case study 10: how reveal overhauled the way it hires, onboards and promotes employees to create a more inclusive workplace.

Although this case study is longer than most (9 pages, to be exact), it utilizes that real estate to showcase the challenge and results in a visually stunning manner.

Just in the sidebar you’ll find—

block quotes

The content itself is broken into sections clearly labeled with Introduction, The Challenge, What they did, and The Results. The final page distills all of the content into Three Lessons Learned, each numbered and broken into its own column.

Of course, we can’t forget the screenshots that were also included in the case study, which offer real-life examples of how the solution was implemented.

Takeaway : Don’t be afraid of using a lengthy, in-depth case study to take a deep dive into your offerings if you buffer the text with a variety of visuals. A running sidebar offers the perfect place to insert graphics and decreases the volume of text on each page.

Case study 11: Reach Out and Read

Three succinct sections outline the subject, problem, and solution of this case study, making it a brief but impactful read. Just take a look at the section that describes the problem— a single sentence paired with a professional photograph.

To wrap it up, Community Boost intertwines the solution they offered with the results that their customer experienced, emphasizing metrics that were introduced at the top of the case study. They mention tight time constraints and a short campaign window to highlight their effectiveness even when working under pressure.

Takeaway : Emphasize urgency in your case study to showcase the efficient way you can help customers address their problems.

Case study 12: How CNIB Continued Critical Programs, Peer Support & Education During COVID-19

One of the highlights of this case study is the formatting at the very beginning. A small section introduces key information about the customer and outlines the challenges, solutions, and benefits they experienced. The section also includes a snippet from the customer’s Vice President of Property & Technology, Frank Lombardo.

Lombardo isn’t just quoted in the opening section of the case study, either. Nearly a third of the article is made up of quotes from Lombardo, which literally allows the customer’s experience to speak for itself.

Just check out this snippet below and notice how much of the section is Lombardo speaking, all of which is highlighted.

The case study also does a great job highlighting how Zoom’s unique selling point– in this case its accessibility features– made it the ideal solution for the CNIB. This is emphasized when Lombardo mentions that while the organization itself utilizes Microsoft Office 365, they found Zoom easier for their community to learn and use.

Takeaway : Use case study interviews to form the narrative of your case study and decrease the amount of writing you have to do.

E-commerce case studies

Case study 13: how zapier helped this spanish ecommerce company scale.

This case study discusses how a Spanish company, Materialesdefabrica.com, used Zapier’s automation tools (called Zaps) to simplify their order fulfillment process.

One of the standout features of this case study is the way Zapier seamlessly integrates their product into the article by including Try it sections. In each section, readers can learn more about the Zaps that the customer used and access each one for their own use.

Clicking on Details gives readers an explanation of how to use the Zap for their own records.

Unfortunately, other than the Try it sections, this case study is light on visuals. One easy spot to add a visual feature would have been with this quote from the CEO.

As well as in the results section that includes relevant metrics.

Takeaway : Allowing your readers the opportunity to immediately try your offering is one of the most powerful CTAs you can include in a case study.

Case study 14: Wayfair is right at home with Slack

A witty title grabs the audience’s attention right from the start, and a mixture of graphics make this case study a compelling one.

The case study knocks it out of the park with stunning photography and a block quote at the top of the page.

Because the case study is on the longer side, a table of contents to the left makes it easier for readers to find the information they want and get a clear picture of what they’ll be reading. Accompanied with two CTAs, there’s no missed opportunities here.

The case study also includes a box with metrics that outline Wayfair’s success and use of Slack, not so subtly tying the two together.

With several different sections throughout the case study, Slack emphasizes different ways their software has helped Wayfair see results. They mention things like:

resolving tech incidents “at lightning speed”
reducing spending on employee tech software
automating employee tasks across all departments
creating a culture of recognition

Takeaway : Take the time to paint a complete picture of the results your solution has led to. Readers will ultimately relate to at least one– if not all– of them.

Tips for creating your case study

After seeing 14 case study examples, you should have a better idea of what to do and what not to do when writing your own case study. A lot of what we pointed out can be summed up in the six tips below.

Get it all out, then edit

Instead of worrying about what to include or cut out, brain dump everything into your first draft. From there, you can break up the information into meaningful chunks and determine what content fits into the story you want to tell.

Once you decide which parts you want to cut, don’t just delete them– paste the content into a different document so you can repurpose it for other mediums and marketing tools.

If you conducted an interview as part of your case study, review the entire transcript and determine where you can include quotes that align with the theme of each section.

Make it scannable

Few readers are going to dive headfirst into the content of your case study— at least not right off the bat. Include formatting such as headers and bullet points to summarize your main ideas and make it easier for readers to get the gist of what you’re saying.

Visuals such as charts, graphs, and timelines simplify any data you’re sharing and make it more accessible and understandable.

Use Piktochart’s AI-powered visual generator to transform data into easy-to-read infographics for your case studies.

Highlight emotional and tangible benefits.

Create a compelling narrative that resonates with your audience on a personal and practical level.

Client testimonials help readers connect with your subject. If you’re not up for a face-to-face chat or even a video conference, email your customer with a few questions to hear about their experience. Potential questions can include—

What challenge or problem led you to seek a solution?
What made you choose our product or service?
What feature or aspect of our solution has been the most valuable for you?
Can you share any specific metrics or outcomes since using our solution (e.g., time saved, costs reduced, increased revenue)?
What would you say to someone considering using our product/service?

Include concrete data and metrics to prove results

Use a combination of qualitative and quantitative data to substantiate impact. Include real numbers and percentages, such as, “Department productivity increased by 35% within three months,” or “The automation software completed 300,000 data entry tasks over the third quarter, saving approximately 750 employee hours.”

Additional data points will emphasize the power of your solution. Utilize before-and-after comparisons to help prove how your solution created tangible improvements, or include industry benchmarks to compare your results to the average results of competitors.

Follow the “Challenge, Solution, Results” structure

The Challenge, Solution, Results structure is a straightforward outline for the case study that involves three parts. This framework makes your case study easy to follow and helps you connect with potential customers facing similar issues.

Challenge : The challenge section introduces your client and the problem they were facing. Use it to build tension before you transition into the solution phase.

Begin by providing background information about the client such as their company size and industry. When describing the challenge that the customer/client was facing, including relevant data that illustrates the severity of the issue.

Solution : The solution section bridges the gap between the problem and the results, emphasizing how your unique product/service can help readers who are experiencing the same challenge.

In this section, explain the solution that was implemented. Highlight the unique aspects of your product/service/strategy that made it the perfect fit for the client’s needs, and provide an overview of how you deployed the solution, including a general timeline.

This is a great opportunity to note features or tools that made a notable difference but can only be accessed by using your offer.

Results: This final section describes the outcome of your solution to reinforce your authority as someone who can solve the reader’s problem, ultimately building trust and leading to conversions.

When writing the results section, recount the outcome of implementation, including clear metrics that highlight the success of the solution. Focus on outcomes that will matter to your audience, such as operational efficiency, cost savings, increased revenue, or improved customer retention.

Repurpose your case study

Consider what content you cut from the initial draft of your case study and how you can utilize it in another way. You might create a second case study that appeals to a different audience, or you might share pieces of your case study in different formats including:

infographics
social media posts
video content
email campaigns
whitepapers

Save your best for writing – Let AI do the design

The most powerful case studies include a compelling narrative and graphics that help bring the story to life.

Once you’ve created your written content, let Piktochart help create your visual. Pull from our library of templates or save even more time by using our AI case study generator to suggest formats.

Case Study Examples FAQs

What are the 7 types of case studies.

Two renowned researchers, Robert Yin and Robert Stake, have identified seven types of case studies.

Explanatory case studies investigate causal investigation, often attempting to answer a ‘how’ or ‘why’ questions.
Exploratory case studies typically occur before undertaking large-scale research.
Descriptive case studies look for connections between a theory and the subject being studied.
Problem-solving case studies investigate an issue in order for researchers to suggest potential solutions.
Intrinsic case studies take place when the researcher has a personal interest in what’s being studied.
Instrumental case studies look at a particular group or case to gather insight about a broader issue.
Collective case studies are used to study a group of people.

What’s the difference between a case study and a testimonial?

A case study is an in-depth, structured examination of how a product or service solved a problem for a client. It includes several sections that outline the problem, proposed solution, and outcome, along with data that highlights the success of the solution. Case studies can range in length; most are a single page or two, but some may be a few dozen pages long.

Testimonials are brief statements of praise from satisfied customers or clients. They may be included as part of a case study and can often be found throughout a company’s website. Testimonials can be anywhere from a few sentences to a few paragraphs long, but most wouldn’t even fill half a page of text.

What should be included in a case study?

Key elements of a case study include:

A clear problem statement that highlights a single challenge the client was facing.
Background information on the customer or client, which can include company size, location, industry,
The proposed solution or strategy.
Implementation details explaining how the solution was put into action.
Results and outcomes , often paired with data points that highlight the success of the solution.
Customer testimonials from those who were positively impacted by the solution.

Visual elements such as charts, graphs, timelines, and other graphics that simplify data so it’s easy to understand in the context of the case study.

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Home » Case Study – Methods, Examples and Guide

Case Study – Methods, Examples and Guide

Table of Contents

A case study is an in-depth examination of a single case or a few selected cases within a real-world context. Case study research is widely used across disciplines such as psychology, sociology, business, and education to explore complex phenomena in detail. Unlike other research methods that aim for broad generalizations, case studies offer an intensive understanding of a specific individual, group, event, or situation.

A case study is a research method that involves a detailed examination of a subject (the “case”) within its real-life context. Case studies are used to explore the causes of underlying principles, behaviors, or outcomes, providing insights into the nuances of the studied phenomena. This approach allows researchers to capture a wide array of factors and interactions that may not be visible in other methods, such as experiments or surveys.

Key Characteristics of Case Studies :

Focus on a specific case, individual, or event.
Provide in-depth analysis and contextual understanding.
Useful for exploring new or complex phenomena.
Generate rich qualitative data that contributes to theory building.

Types of Case Studies

Case studies can be classified into different types depending on their purpose and methodology. Common types include exploratory , descriptive , explanatory , intrinsic , and instrumental case studies.

1. Exploratory Case Study

Definition : An exploratory case study investigates an area where little is known. It helps to identify questions, variables, and hypotheses for future research.

Characteristics :

Often used in the early stages of research.
Focuses on discovery and hypothesis generation.
Helps clarify research questions.

Example : Examining how remote work affects team dynamics in an organization that has recently transitioned to a work-from-home model.

2. Descriptive Case Study

Definition : A descriptive case study provides a detailed account of a particular case, describing it within its context. The goal is to provide a complete and accurate depiction without necessarily exploring underlying causes.

Focuses on describing the case in detail.
Provides comprehensive data to paint a clear picture of the phenomenon.
Helps understand “what” happened without delving into “why.”

Example : Documenting the process and outcomes of a corporate restructuring within a company, describing the actions taken and their immediate effects.

3. Explanatory Case Study

Definition : An explanatory case study aims to explain the cause-and-effect relationships of a particular case. It focuses on understanding “how” or “why” something happened.

Useful for causal analysis.
Aims to provide insights into mechanisms and processes.
Often used in social sciences and psychology to study behavior and interactions.

Example : Investigating why a school’s test scores improved significantly after implementing a new teaching method.

4. Intrinsic Case Study

Definition : An intrinsic case study focuses on a unique or interesting case, not because of what it represents but because of its intrinsic value. The researcher’s interest lies in understanding the case itself.

Driven by the researcher’s interest in the particular case.
Not meant to generalize findings to broader contexts.
Focuses on gaining a deep understanding of the specific case.

Example : Studying a particularly successful start-up to understand its founder’s unique leadership style.

5. Instrumental Case Study

Definition : An instrumental case study examines a particular case to gain insights into a broader issue. The case serves as a tool for understanding something more general.

The case itself is not the focus; rather, it is a vehicle for exploring broader principles or theories.
Helps apply findings to similar situations or cases.
Useful for theory testing or development.

Example : Studying a well-known patient’s therapy process to understand the general principles of effective psychological treatment.

Methods of Conducting a Case Study

Case studies can involve various research methods to collect data and analyze the case comprehensively. The primary methods include interviews , observations , document analysis , and surveys .

1. Interviews

Definition : Interviews allow researchers to gather in-depth information from individuals involved in the case. These interviews can be structured, semi-structured, or unstructured, depending on the study’s goals.

Develop a list of open-ended questions aligned with the study’s objectives.
Conduct interviews with individuals directly or indirectly involved in the case.
Record, transcribe, and analyze the responses to identify key themes.

Example : Interviewing employees, managers, and clients in a company to understand the effects of a new business strategy.

2. Observations

Definition : Observations involve watching and recording behaviors, actions, and events within the case’s natural setting. This method provides first-hand data on interactions, routines, and environmental factors.

Define the behaviors and interactions to observe.
Conduct observations systematically, noting relevant details.
Analyze patterns and connections in the observed data.

Example : Observing interactions between teachers and students in a classroom to evaluate the effectiveness of a teaching method.

3. Document Analysis

Definition : Document analysis involves reviewing existing documents related to the case, such as reports, emails, memos, policies, or archival records. This provides historical and contextual data that can complement other data sources.

Identify relevant documents that offer insights into the case.
Systematically review and code the documents for themes or categories.
Compare document findings with data from interviews and observations.

Example : Analyzing company policies, performance reports, and emails to study the process of implementing a new organizational structure.

Definition : Surveys are structured questionnaires administered to a group of people involved in the case. Surveys are especially useful for gathering quantitative data that supports or complements qualitative findings.

Design survey questions that align with the research goals.
Distribute the survey to a sample of participants.
Analyze the survey responses, often using statistical methods.

Example : Conducting a survey among customers to measure satisfaction levels after a service redesign.

Case Study Guide: Step-by-Step Process

Step 1: define the research questions.

Clearly outline what you aim to understand or explain.
Define specific questions that the case study will answer, such as “What factors led to X outcome?”

Step 2: Select the Case(s)

Choose a case (or cases) that are relevant to your research question.
Ensure that the case is feasible to study, accessible, and likely to yield meaningful data.

Step 3: Determine the Data Collection Methods

Decide which methods (e.g., interviews, observations, document analysis) will best capture the information needed.
Consider combining multiple methods to gather rich, well-rounded data.

Step 4: Collect Data

Gather data using your chosen methods, following ethical guidelines such as informed consent and confidentiality.
Take comprehensive notes and record interviews or observations when possible.

Step 5: Analyze the Data

Organize the data into themes, patterns, or categories.
Use qualitative or quantitative analysis methods, depending on the nature of the data.
Compare findings across data sources to identify consistencies and discrepancies.

Step 6: Interpret Findings

Draw conclusions based on the analysis, relating the findings to your research questions.
Consider alternative explanations and assess the generalizability of your findings.

Step 7: Report Results

Write a detailed report that presents your findings and explains their implications.
Discuss the limitations of the case study and potential directions for future research.

Examples of Case Study Applications

Objective : To understand the success factors of a high-growth tech company.
Methods : Interviews with key executives, analysis of internal reports, and customer satisfaction surveys.
Outcome : Insights into unique management practices and customer engagement strategies.
Objective : To examine the impact of project-based learning on student engagement.
Methods : Observations in classrooms, interviews with teachers, and analysis of student performance data.
Outcome : Evidence of increased engagement and enhanced critical thinking skills among students.
Objective : To explore the effectiveness of a new mental health intervention.
Methods : Interviews with patients, assessment of clinical outcomes, and reviews of therapist notes.
Outcome : Identification of factors that contribute to successful treatment outcomes.
Objective : To assess the impact of urban development on local wildlife.
Methods : Observations of wildlife, analysis of environmental data, and interviews with residents.
Outcome : Findings showing the effects of urban sprawl on species distribution and biodiversity.

Case studies are valuable for in-depth exploration and understanding of complex phenomena within their real-life contexts. By using methods such as interviews, observations, document analysis, and surveys, researchers can obtain comprehensive data and generate insights that are specific to the case. Whether exploratory, descriptive, or explanatory, case studies offer unique opportunities for understanding and discovering practical applications for theories.

Baxter, P., & Jack, S. (2008). Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers . The Qualitative Report, 13(4), 544–559.
Creswell, J. W., & Poth, C. N. (2017). Qualitative Inquiry and Research Design: Choosing Among Five Approaches (4th ed.). SAGE Publications.
Stake, R. E. (1995). The Art of Case Study Research . SAGE Publications.
Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). SAGE Publications.
Thomas, G. (2016). How to Do Your Case Study (2nd ed.). SAGE Publications.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Research Methods – Types, Examples and Guide

How to undertake a Case Study Research: Explained with practical examples.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Falling in the qualitative research paradigm case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods, but quantitative methods are sometimes also used. Case study approach is best suited for describing, comparing, evaluating and in-depth understanding of different aspects of a research problem.

Undertaking a case study research study involves a systematic process to ensure a thorough and insightful examination of a particular case while using a number of steps to investigate it methodically. In this blog post we briefly discuss how to carry out a case study research using various practical examples.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case with Thick description.

Case studies are often a good choice in a thesis or dissertation. They keep your project focused and manageable when you don’t have the time or resources to do large-scale research inquiry.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

10 useful examples of case study research:

Here is a step by step guide, how to undertake a case study research:

Define the aim and objectives:

In conducting case study research, defining the purpose and objectives involves clearly outlining the overarching goal of the study and the specific aims to be achieved.

For example , the purpose of a case study might be to explore the effectiveness of a particular intervention in improving patient outcomes in a clinical setting. The objectives could include assessing the impact of the intervention on key outcome measures such as symptom severity, quality of life, and healthcare utilization, as well as identifying factors that facilitate or hinder successful implementation.

By defining the purpose and objectives upfront, you can ensure that the study remains focused and aligned with its intended goals, guiding the selection of appropriate methods, data collection strategies and analytical approaches. So you should focus on the following:

Clearly articulate the specific questions or issues you aim to address through the case study.
Define the goals and objectives of the case study, indicating what you intend to achieve.

Select the Case :

Once you have developed your research questions and defined research objectives, you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

Provide new or unexpected insights into the subject
Challenge or complicate existing assumptions and theories
Propose practical courses of action to resolve a problem
Open up new directions for future research

If your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research, a strong case study approach does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem for Contextual analysis and in-depth understanding. So you should remain focused on the following:

Decide whether your case study will be exploratory, explanatory, intrinsic, instrumental, or another type based on your research goals.
Clearly define the boundaries and scope of your case study.
Select a case that aligns with your research questions and objectives.

Develop a Theoretical Framework:

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

Exemplify a theory by showing how it explains the case under investigation
Expand on a theory by uncovering new concepts and ideas that need to be incorporated
Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

For example if you are investigated the system of recruitment and selection in the selected universities as a multiple case you may use General Systems Theory as a theoretical lens. To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework. This means identifying key concepts and theories to guide your analysis and interpretation. So if your case study involves theoretical concepts, you should build a theoretical framework and identify theoretical underpinnings.

Plan data collection methods:

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews, observations, and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data. So you should choose the sources of data, such as interviews, observations, documents, or a combination and develop interview guides, observation protocols, or survey questionnaires.

When planning data collection methods for a single or multiple case study research, it is essential to select approaches that align with the research questions and objectives while ensuring the integrity and reliability of the data.

For instance, if you are investigating the impact of telemedicine on patient satisfaction in a rural healthcare setting might employ a combination of qualitative and quantitative methods. Qualitative techniques such as semi-structured interviews with patients and healthcare providers could provide insights into their experiences and perceptions of telemedicine services, while quantitative surveys or analysis of electronic health records could yield objective measures of patient satisfaction and clinical outcomes. Additionally, document analysis of program protocols or implementation reports could offer contextual information about the telemedicine initiative.

By using a mixed-methods approach tailored to the specific research context, you can capture a comprehensive understanding of the phenomenon under investigation and enhance the credibility and validity of their findings.

The aim is to gain as thorough understanding as possible of the case and its context.

Ensure ethical considerations:

Ensuring ethical considerations is paramount when conducting case study research, especially when dealing with human subjects. When conducting case study research, ensuring ethical considerations involves obtaining informed consent from participants, protecting their privacy and confidentiality, maintaining objectivity and integrity, respecting participant autonomy and dignity, obtaining approval from relevant body/committee and maintaining transparency and accountability throughout the research process.

This entails carefully explaining the study’s purpose and procedures to participants, safeguarding their personal information, minimizing any potential risks, maintaining impartiality and honesty in data collection and analysis, respecting participants’ right to make informed decisions, offering participants the opportunity to receive feedback on the study’s findings, and documenting research practices transparently to ensure accountability and responsible dissemination of findings. So you should do the following:

If required, seek ethical approval for your study.
Develop procedures to inform and obtain consent from participants.
Implement measures to protect participant confidentiality.

Collect data:

When collecting data for a case study, you should employ a variety of methods to gather comprehensive and rich information relevant to the research questions and objectives.

For example , in a study examining the impact of a community health intervention on reducing obesity rates, data collection methods may include semi-structured interviews with community members, healthcare providers, and program administrators to capture their perspectives and experiences. Additionally, you could conduct focus group discussions to explore community attitudes towards healthy lifestyle behaviors and barriers to participation in the intervention.

Observation of program activities and community events related to health promotion could provide contextual insights into program implementation and community engagement. Furthermore, document analysis of program materials, reports, and participant records could offer additional data on intervention components, participant demographics, and outcomes.

By utilizing multiple data collection methods, you can triangulate information from different sources to develop a comprehensive understanding of the case under study and enhance the validity and reliability of their findings. So you should undertake the following:

If using interviews, conduct them following your interview guide.
If conducting observations, document behaviors, interactions, and events.
Gather relevant documents, records, or artifacts.

Analyze data:

When analyzing data for a case study, you should systematically examine and interpret the collected information to derive meaningful insights and address the research questions.

For example , in a case study investigating the factors influencing the adoption of renewable energy technologies in a rural community, you may employ thematic analysis to identify recurring themes and patterns in interview transcripts and documents related to renewable energy initiatives. They might categorize data into themes such as community attitudes towards renewable energy, perceived benefits and barriers to adoption, and strategies for promoting renewable energy uptake.

Additionally, quantitative data collected through surveys or program evaluations could be analyzed using descriptive statistics or inferential methods to quantify the prevalence of certain attitudes or behaviors within the community.

By integrating qualitative and quantitative analyses, you can triangulate findings to develop a comprehensive understanding of the case study phenomenon and draw robust conclusions that inform theory, practice, and policy. So you should ensure the following:

Use coding techniques to analyze qualitative data by coding and categorizing it.
If quantitative data is included, apply statistical methods.

Interpret and discuss findings:

When interpreting and discussing findings in a case study research, you should critically analyze the data in relation to the research questions and objectives, contextualize the findings within existing literature, and explore implications for theory, practice, and policy.

For instance , in a case study examining the impact of a school-based mindfulness program on students’ mental health, you might discuss how qualitative data from interviews with students and teachers reveal improvements in emotional regulation and stress management skills following program participation. They could then compare these qualitative findings with quantitative data on changes in self-reported anxiety levels or behavioral outcomes measured through standardized assessments.

Furthermore, you might discuss how these findings align with previous research on mindfulness interventions in educational settings and highlight the potential benefits of integrating such programs into school curricula to support students’ well-being. By engaging in a comprehensive discussion of the findings, you can offer insights that advance understanding of the case study phenomenon and contribute to broader knowledge in the field. So you should do the following:

Present a comprehensive description of the case, incorporating data, quotes, and examples.
Structure the case study logically, following a clear and coherent narrative.
Provide interpretations and explanations of the findings in relation to your research questions.
Compare your results with existing literature in the field.

Conclude and summarize:

When concluding and summarizing a case study research, you should recapitulate the key findings, revisit the research questions and objectives, and reflect on the implications of the study.

For example , in a case study investigating the factors influencing the success of small businesses in a rural community, the conclusion may highlight the critical role of community support networks, access to financial resources, and entrepreneurial skills in fostering business sustainability. The summary could reiterate how these factors interact to shape the outcomes observed in the case study and underscore the importance of tailored interventions to support small business development in similar contexts.

Additionally, you may discuss any limitations of the study, such as sample size or data collection methods, and offer suggestions for future research to address these gaps and build upon the findings. By providing a concise synthesis of the findings and their implications, the conclusion ensures that the study’s contribution are clearly communicated and actionable for stakeholders in academia, policy, and practice. So you should ensure the following:

Provide a concise summary of the main findings.
Draw conclusions based on your analysis.

Conclusion:

By following these steps, you can develop a comprehensive and well-structured case study that contributes valuable insights to your field of study.

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How to write a case study example?

How to Write a Case Study Example

A case study is a detailed, in-depth examination of a specific situation, event, or phenomenon, often conducted in a scientific or business setting. When writing a case study example, you need to follow a clear structure and present your findings in a clear and concise manner. In this article, we will guide you through the process of writing a case study example.

What is a Case Study?

A case study is a research design that involves an in-depth examination of a specific case, often involving extensive data collection and analysis. The case study is often used to explore a phenomenon, explore a problem, or describe a situation. The study is typically written in a narrative style and includes quotes, data, and evidence to support the findings.

Why Write a Case Study?

There are several reasons why you should write a case study. Here are some of the benefits:

• Provide detailed information : A case study provides a detailed understanding of a specific situation or phenomenon. • Analyze complex data : Case studies allow for the analysis of complex data and situations. • Explore alternative perspectives : A case study can provide insights from different perspectives, which can lead to a deeper understanding of the situation. • Establish credibility : Writing a well-researched case study can establish your credibility as a researcher.

Structuring Your Case Study Example

When writing a case study example, it’s essential to follow a clear structure. Here’s a suggested outline:

Background : Provide some background information about the situation or phenomenon you’re exploring.
Objective : Clearly state the objectives of the case study.
Methodology : Describe the methods you used to collect and analyze the data.
Overview : Provide an overview of the case study, including the situation, context, and relevance.
Case Description : Present the detailed description of the case study, including quotes, data, and evidence.
Findings : Present your findings, highlighting the most important information and insights.
Analysis : Interpret your findings and provide your analysis of the data.
Summary : Summarize your findings and analysis.
Implications : Discuss the implications of your findings for future research or practice.
Writing the Case Study Example

Now that we have outlined the structure of a case study, let’s dive deeper into each section.

Table of Contents

Introduction

Findings and analysis.

How to Write Each Section

Here are some tips to help you write each section:

Keep it short and sweet : The introduction should be brief and provide a clear overview of the case study.
Use a catchy title : Choose a title that is attention-grabbing and relevant to your case study.
Use real-life examples : Use real-life examples and quotes to illustrate your points.
Provide detailed information : Provide detailed information about the case study, including background information, context, and relevance.
Use bullet points and tables : Use bullet points and tables to present complex data and information.
Highlight important findings : Highlight the most important findings and insights from your data analysis.
Summarize your findings : Summarize your findings and analysis in a clear and concise manner.
Discuss implications : Discuss the implications of your findings for future research or practice.
Additional Tips

Here are some additional tips to keep in mind:

Use a conversational tone : Write your case study in a conversational tone, as if you’re presenting your findings to your peers.
Keep it concise : Keep your case study concise and focused on the main points.
Use headings and subheadings : Use headings and subheadings to break up your text and make it easier to read.

Writing a case study example requires a clear structure and a detailed presentation of findings. By following the steps outlined in this article, you can write a well-researched and well-written case study. Remember to keep your introduction brief and focused, your case study detailed and relevant, your findings and analysis clear and concise, and your conclusion summary and implication-focused.

Case Study Template

Here is a template to help you get started with your case study:

Title: _ __

Background: _ ____

Objectives: __

Methodology: _ __

Case Description: __

Findings and Analysis: __

Conclusion: _ __

Recommendations: _ __

References:

(Note: This template is not exhaustive and can be adjusted according to your specific case study needs.)

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Case study definition and example/Characteristics/objectives

A case study is a type of research that consists of the detailed observation of a single subject or group with the goal of generalizing the results and knowledge obtained. They can be done in many fields; health, education , psychology, social work, business, nursing, human rights , among others. Case study definition and example

Case studies are part of qualitative research ; that is, research that focuses on studying a phenomenon in depth instead of using statistics to draw general conclusions. This type of research can be used for different purposes.

Some of the most common purposes are to create a theory before conducting a more expensive study, to study unusual situations, or to investigate in depth a phenomenon relevant to the researcher.

The most used techniques in case studies are observation and questionnaires, although we can find other methods depending on the discipline in which this research is carried out.

For example, an environmental institution or group of researchers might ask: What are the effects of plastic pollution on whale shark reproduction? In this case, a case study would be “the effects of plastic pollution on whale shark reproduction in the Caribbean Sea.” It can be seen that the study focuses on the whales of the Caribbean Sea, not those that inhabit the world’s oceans. Case study definition and example

Characteristics of a case study

A case study has several characteristics:

A specific case or situation is investigated

The most important characteristic of a case study is that it is the in-depth study of a situation, event or specific case, in such a way that its internal characteristics are mainly taken into account, but also the context in which it occurs.

Variation according to discipline

Depending on the discipline in which this methodology is applied, a case can be defined in different ways.

For example, in psychology a case is usually considered to be a patient with a certain type of mental disorder; in anthropology a case may be a tribe that has not had contact with western society; in biology it can be a population of a certain species. Case study definition and example

Search for understanding

The main intention of the case study is to try to understand all the variables that influence the specific situation under study and how they interact with each other. Although this methodology does not allow establishing causal relationships, it has the following advantages:

It is cheaper and logistically simple to carry out, since it does not require very large populations or laboratory conditions.
It allows observing events that only occur naturally, and that cannot be reproduced at will. In this way, previous theories that were only hypothetical until now can be verified.
It helps to establish some first hypotheses to facilitate future research .
It allows to study a phenomenon in depth, so that more conclusions can be drawn about it.

What are the objectives of the case study?

In general, the most common objectives of a case study are the following:

Generalize the knowledge obtained to all similar cases. Case study definition and example
Explore reality to later formulate a theory .
Describe what happens in the case.
Explain the causes that cause it.

Unlike many of the other existing types of research, the case study is inductive; that is, it goes from concrete situations to a general explanation.

However, in order to affirm a cause-effect relationship, it is necessary to supplement this type of research with another of a quantitative type.

How to do a case study? Methodology

The standard definition of case studies considers that they have five main phases:

1- Creation of a research question

The first step in conducting a case study is to ask a research question based on an observation by the researcher. For example: Case study definition and example

How does pizza consumption affect childhood obesity?

2- Case selection

Second, it is necessary to find a relevant case for the researcher with which to answer the research question. In general, the investigator will choose a case that is relevant to their previous work, or will choose to study a rare event that is suddenly available. For example:

Case study of the effect of pizza consumption on obesity in a local school in Mexico City.

3- Obtaining the data

After establishing the relevant research questions , the data collection phase begins. Through observation , questionnaires or interviews, the researcher will obtain as much information as possible about the situation he is studying. Case study definition and example

In our example of the case study on childhood obesity, data such as the frequency of pizza consumption, the weight of the children, frequency of physical exercise, etc. would be taken.

4- Analysis of the collected data

Because qualitative research, such as the case study, does not allow a causal explanation to be established, the data analysis will focus on comparing the research question with the collected data.

At this time, the researcher can decide whether he believes that the data obtained can be extrapolated to other situations or not, in addition to pointing out possible avenues of investigation to learn more about the phenomenon studied. Case study definition and example

In our example, the incidence of obesity in school children would be analyzed.

5- Creation of the report

Finally, once the data has been collected and analyzed, the researcher will explain the research process chronologically. In addition to talking about the most relevant situations, he will also tell how he has collected the data.

In this way, the researcher will be able to communicate to his readers what he has learned from the case, his conclusions and their validity.

Case study in psychology

In psychology, the case study is a type of research that is carried out especially in the field of mental illness.

Because it is unethical to cause disorders in the laboratory in order to study them, researchers have to learn more about them by studying people who already have them. Case study definition and example

In fact, the one who is considered by many to be the first modern psychologist, Sigmund Freud, based all his theories about the human mind on the study of the cases of patients who came to his office.

Famous case study examples in psychology are Anna O and Little Albert.

Examples of case studies

Phineas cage.

Possibly the most famous case study example in history is that of Phineas Gage, a construction worker who was involved in an accident while on a construction site. His skull was pierced by a steel bar that damaged part of his brain, but Gage managed to survive. Case study definition and example

However, this man’s personality completely changed after the accident. Psychologists of the time were then able to study the effect that parts of the brain damaged in the accident had on Phineas’ personality .

This type of research could not have been carried out in any other way, since the brain of a patient cannot be damaged in the laboratory to know the effects of each injury.

For this reason, neuroscience was originally based entirely on case studies , which allowed us to observe this type of phenomenon without having to purposely harm anyone.

Other examples

Related articles, how to collect qualitative data/advantages/disadvantages, popular databases for research/pubmed/scopus/web of science and others.

What is documentary research Characteristics Types Advantages

Census in research Value Data Forms Advantages examples

15+ Free to Download Great Case Study Examples

Understanding Case Studies

A case study is a close look at a real person, group, event, or situation. It helps explain how things work in real life by using real examples.

For students, case studies are useful because they help connect what you learn in class to real-world situations. They help you critically understand challenges, solutions, results, and see how theories apply to real life.

When writing a case study , it’s important to include key details like the background, the problem, what was done to fix it, and the results. This helps readers understand and learn from the situation.

What to Include in a Case Study

A case study looks closely at a specific situation or subject. It helps people understand complex issues by using real-life examples. Here are the key parts to include in a case study:

Title: A clear title that shows what the case study is about.
Abstract: A short summary of the case study’s purpose and main findings.
Introduction: Background information on the subject and why it is important.
Objectives: What you hope to achieve with the case study.
Methodology: How you collected information or did your research.
Findings: What you discovered from your study.
Discussion: Your thoughts on the findings and what they mean.
Conclusion: A summary of the main points and any suggestions.
References: A list of sources you used in the case study.
Appendices: Extra materials, like charts or graphs, that support your case study.

Don’t miss out on this blog on case study format if you want to better understand how to cover these areas.

Case Study Examples for Students in Different Subjects

To write a case study, you must look at the examples first. By looking at real examples, students can better understand complex ideas.

Let’s look at these different types of case studies from different areas to see how they can make learning more effective.

Business Case Study Examples

Business case studies focus on how companies solve problems, improve operations, and make decisions. These case studies often show real challenges, the decisions made by the company, and the long-term results of those actions on the product or service’s perception.

For small businesses, case studies might look at things like content marketing, social media strategies, or improving products for potential customers. They show how businesses attract customers and grow over time.

Check out these data-driven case study examples below for inspiration:

Marketing Case Study Example PDF

Case Study Example About Potential Clients PDF

Business Case Study Examples With Solutions PDF

Social Work Case Study Examples

Social work case studies focus on helping people, families, or communities who are facing problems. These case studies show how social workers offer support, create plans to help, and work to improve people’s lives.

They help students learn how social workers deal with real-life challenges.

If you’re writing a social work case study, using a template can make the process easier. You can also check out some examples below for ideas.

Case Study on Helping Homeless Families

Case Study on Supporting Children in Foster Care

Social Sciences Case Study Examples

Social sciences case studies look at different aspects of society, like human behavior, culture, and history. They show how social rules, government policies, or historical events affect people and communities.

These case studies help students connect theories they learn in class to real-world situations.

You can also look at the examples below to get some ideas.

Case Study on Government Policy Effects

Case Study on Culture and Education

Environmental Case Study Examples

Environmental case studies focus on how humans interact with nature and the problems this causes, like pollution or climate change. These case studies show how people, governments, or companies try to fix environmental issues and protect the planet.

Check out these high-level examples created for you below for more ideas.

Case Study on River Pollution Cleanup

Case Study on Wildlife Conservation

Psychology Case Study Examples

Psychology case studies focus on understanding human behavior and mental health. These case studies often look at mental health conditions, treatment methods, and results. They help show how psychological theories apply in real life.

Check out the sample case studies below for ideas.

Psychology Case Study Examples PDF

Case Study Examples Psychology

Medical Case Study Examples

Medical case studies are detailed reports that focus on real patients and their medical conditions. They show the symptoms a patient has, the treatment they receive, and the results of that treatment.

Medical case studies help students and healthcare professionals learn by seeing how doctors and nurses handle real-life situations.

Patient Case Study Example

Patient case studies focus on one person and their health problems. They show what symptoms the patient had, the treatments given, and how the patient improved. These case studies help students understand how doctors make decisions and how treatments work.

If you're writing a patient case study, it’s helpful to use a template to organize your work. You can also look at the sample case studies below for ideas.

Case Study on Managing Chronic Illness

Case Study Examples Medical

Case Study Examples for Physiotherapy

Physiotherapy case studies show how physical therapists help people recover from injuries or improve their movement. They explain the types of therapy used, exercises given, and how the patient improves over time.

If you're writing a physiotherapy case study, using a template can make it easier. Look at the examples below for inspiration.

Case Study on Knee Injury Recovery

Case Study on Stroke Rehabilitation

Nursing Case Study Examples

Nursing case studies focus on how nurses care for patients. They explain the patient’s condition, the nursing care provided, and the outcome. Nursing case studies help students learn how to care for patients, work with doctors, and manage emergencies.

Using a case study template can help you write your own nursing case study. Check out the examples below for guidance.

Case Study on Critical Care Nursing

Case Study Examples Nursing

Counseling and Mental Health Case Study Examples

Counseling and mental health case studies show how therapists help people with mental health problems. They explain the therapy used, how the client improved, and the overall results. These case studies help students learn how mental health care works.

If you’re writing a counseling case study, using a template can make it easier. Take a look at the examples below for ideas.

Counselling Case Study Examples PDF

Mental Health Case Study Examples PDF

There you go!

We’re sure that now you have secrets to writing a great case study at your fingertips! This blog teaches the key guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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An Objective Case Study For Market Research Marketing Essay
Case Study (Objectives)
case study objectives
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Objectives of the Case Study

COMMENTS

Case study: Example goals and objectives - CARE Toolkit">9.1.1 Case study: Example goals and objectives - CARE Toolkit
Objectives: Protect vulnerable groups-particularly women, children, the elderly, infirmed and disabled-to ensure IDP rights and safety.
objectives of a case study? - Wise-Answer">What are the objectives of a case study? - Wise-Answer
Jul 18, 2019 · What are the objectives of a case study? The general purpose of a case study is to: → describe an individual situation (case), e.g. a person, business, organisation, or institution, in detail; → identify the key issues of the case (your assignment question should tell you what to focus on); → analyse the case using relevant theoretical ...
Objectives Examples (Copy and Paste) - Helpful Professor">21 Research Objectives Examples (Copy and Paste) - Helpful...
Sep 5, 2023 · Research objectives refer to the definitive statements made by researchers at the beginning of a research project detailing exactly what a research project aims to achieve.
Case Study Examples + Templates & Tips">14 Excellent Case Study Examples + Templates & Tips
Dec 5, 2024 · We’ve rounded up 14 case study examples that drive home the point and help build a case for a product or service. We’ll look at what each one does well and where there is room for improvement, giving you the insight you need to create your own compelling case study.
Case Study - Methods, Examples and Guide - Research Method">Case Study - Methods, Examples and Guide - Research Method
Mar 26, 2024 · A case study is a research method that involves a detailed examination of a subject (the “case”) within its real-life context. Case studies are used to explore the causes of underlying principles, behaviors, or outcomes, providing insights into the nuances of the studied phenomena.
Case Study Research: Explained with practical examples.">How to undertake a Case Study Research: Explained with practical ...
In this blog post we briefly discuss how to carry out a case study research using various practical examples. A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject.
Case study purpose - Western Sydney University">Case study purpose - Western Sydney University
Descriptive case studies are used to understand a situation better. For example, identifying what happened and why by describing particular aspects of that situation and analysing it in terms of theoretical categories.
case study example? - California Learning Resource Network">How to write a case study example? - California Learning Resource...
Oct 8, 2024 · When writing a case study example, it’s essential to follow a clear structure. Here’s a suggested outline: Background: Provide some background information about the situation or phenomenon you’re exploring. Objective: Clearly state the objectives of the case study. Methodology: Describe the methods you used to collect and analyze the data.
Case study definition and example/Characteristics/objectives">Case study definition and example/Characteristics/objectives
Sep 12, 2023 · In general, the most common objectives of a case study are the following: Generalize the knowledge obtained to all similar cases. Case study definition and example. Explore reality to later formulate a theory. Describe what happens in the case. Explain the causes that cause it.
Case Study Examples - Essay Writing Service">Learn From Expertly Created Case Study Examples - Essay Writing...
Objectives: What you hope to achieve with the case study. Methodology: How you collected information or did your research. Findings: What you discovered from your study. Discussion: Your thoughts on the findings and what they mean. Conclusion: A summary of the main points and any suggestions.

What are the objectives of a case study?

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What are the key facts of the case study?

What is a career objective example?

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What are the learning objectives of case 2?

How is interprofessional collaboration used in case studies?

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14 Case Study Examples | Plus Tips & Templates

What All Great Case Studies Include

The customer is the hero of the story

They tell a complete story .

They’re visually appealing .

They end with a CTA .

14 Case Study Examples

Government case studies

Want to create a similar timeline for your case study? Piktochart AI creates quality infographics from any prompt– no design expertise needed.

Case study 2: How the Scottish Police Got £25 Million Back but Lost 3 Years on I6

Short case studies

Case study 3: Intuit continues powering prosperity around the world with the help of Twilio Verify

Case study 4: Automation keeps Spotify’s ad business growing year over year.

Marketing-based case studies

Case study 6: How Dropbox increased blog traffic by 30%

Case study 7: How a marketing agency increased client conversions 35% with Zapier Canvas

Case study 8: How Shapeways Increased Their Click‑Through Rates by 525%

Education-based case studies

Non-profit case studies

Case study 11: Reach Out and Read

Case study 12: How CNIB Continued Critical Programs, Peer Support & Education During COVID-19

E-commerce case studies

Case study 14: Wayfair is right at home with Slack

Tips for creating your case study

Get it all out, then edit

Make it scannable

Use Piktochart’s AI-powered visual generator to transform data into easy-to-read infographics for your case studies.

Include concrete data and metrics to prove results

Follow the “Challenge, Solution, Results” structure

Repurpose your case study

Save your best for writing – Let AI do the design

Case Study Examples FAQs

What’s the difference between a case study and a testimonial?

What should be included in a case study?

3 Steps On How To Make a Study Guide | Plus Templates + Tools

How to Write Your First eBook: From Idea to Monetization

6 Visual Types of Case Studies for Research and Analysis

Case Study – Methods, Examples and Guide

Types of Case Studies

1. Exploratory Case Study

2. Descriptive Case Study

3. Explanatory Case Study

4. Intrinsic Case Study

5. Instrumental Case Study

Methods of Conducting a Case Study

1. Interviews

2. Observations

3. Document Analysis

Case Study Guide: Step-by-Step Process

Step 2: Select the Case(s)

Step 3: Determine the Data Collection Methods

Step 4: Collect Data

Step 5: Analyze the Data

Step 6: Interpret Findings

Step 7: Report Results

Examples of Case Study Applications

About the author

Muhammad Hassan

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How to undertake a Case Study Research: Explained with practical examples.